Encouraging sustainable food consumption by using more appetizing language

Food production has a significant impact on the environment, but different types of food have different effects. In general, meat, especially from ruminant animals, uses more land and water and emits more greenhouse gases than growing plants. Shifting consumers’ diets to include more plant-based foods and less meat can, therefore, increase the environmental sustainability of food.This report describes an online study, conducted in partnership with the World Resource Institute’s (WRI) Better Buying Lab (BBL) and the Behavioural Insights Team (BIT), that explores whether the way that food is described on menus can influence consumer choices. On menus, many

D Vennard, T Park, S Attwood – Washington, DC: World Resources Institute, 2019
Publication date
Washington, DC: World Resources Institute
Total citations
Cited by 17

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