Dr Beth Parkin

BSc (Hons), MSc, PhD
Neuroscience Lead & Behavioural Scientist

Beth completed her PhD from the Applied Cognitive Neuroscience Laboratory at UCL, prior to which she undertook a Master’s from Cambridge University in Biological Sciences. Her research employs neuroimaging methods to explore how the brain supports higher-order cognitive processes, such as working memory, decision-making, and reasoning. Her research is published in top academic journals including Neuron, Nature Communications, Appetite and Journal of Environmental Psychology.


Beth has extensive experience applying insights from neuroscience to optimize real-world decision-making.  She has worked with elite athletes from the British Olympic Team, British Sailing Team and Dunlop Sport, as well as industry partners (including UCL Consultants and GSK High-Performance Lab).  She has published volumes of Progress In Brain Research on Exploring the Science of Preparing, Enduring and Winning in Sort, and on the Real World Applications of Cognitive Neuroscience. 

Beth also has expertise in how decision-making psychology can be applied to promote sustainable diets.  She has designed and conducted research examining the role of carbon food labeling in food choice, as well as behavioural change techniques to encourage consumer shifts towards plant-based meals.  She is conducting a report for Real World Health on emerging the Alternative Meat technologies.

Beth’s expertise also spans qualitative methodologies and novel mental health treatments and is involved in research examining the role of psilocybin therapy on memory restructuring.

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