Youth Say They Want Climate-friendly Diets. Let’s Help Them Step Up

Young adults are increasingly vocal in the climate change movement. They have made great progress in championing the climate cause, however there is one environmental area where youth have an opportunity for even greater impact. That’s in what they eat.From reviewing existing evidence and conducting our own data analyses in the United Kingdom and United States, WRI found that, despite ranking environmentally friendly diets as an important priority, young consumers seem to be purchasing more animal-based foods than older people.

S Attwood, S Blondin, D Vennard – 2021
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