Appealing dish names to nudge diners to more sustainable food choices: a quasi-experimental study

BackgroundPromoting plant-rich diets, i.e., diets with significantly reduced amounts of animal products, including vegan and vegetarian, is a promising strategy to help address the dual environmental and health crises that we currently face. Appealing dish names could boost interest in plant-rich dishes by attracting diners’ attention to them. In this study, a systematic approach to naming plant-rich dishes with appealing descriptors was tested with a quasi-experimental design in four workplace, self-service, buffet-style cafeterias in Chicago, Sydney, São Paulo and Singapore.MethodsThree different plant-rich dishes were tested at each site. Appealing names were generated systematically through a workshop and emphasized the dish ingredients, origin, flavor and/or the eating experience. Each test dish appeared once in a four-week menu cycle where menu options changed on a daily basis. The cycle was then …

A Gavrieli, S Attwood, J Wise, E Putnam-Farr… – BMC Public Health, 2022
Publication date
BMC Public Health
BioMed Central
Total citations
Cited by 2

Table of Contents

Newsletter signup

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus,  luctus nec ullamcorper mattis, pulvinar dapibus leo.

We respect your privacy and
will never share your details